The TFIT base routine, step by step

Base makeup goes on in a fixed order. Start with the step you are missing.

  1. 01

    TFIT Art Primer in Delicate Silk Veil

    Prime

    Smooths the skin and gives foundation something to hold on to.

    Art Primer

    See the primer
  2. 02

    TFIT Radiance Fit Serum Foundation in C00 Fair

    Base

    Evens out the skin tone. Pick dewy with medium cover, or soft matte with full cover.

    Radiance Fit Serum Foundation and Sleek Fit Cover Foundation

    See both foundations
  3. 03

    TFIT 3 Color Concealer Palette in 01 Neutral

    Conceal

    Covers what the foundation left: under-eyes, redness, a blemish.

    3 Color Concealer Palette and Idol Cover Concealer

    See both concealers
  4. 04

    TFIT Translucent Set Finishing Powder in 01 White

    Set

    Takes down shine and keeps the base where you put it.

    Translucent Set Finishing Powder

    See the finishing powder
  5. 05

    TFIT Fluffy Velvet Cushion Blush in N02 Fig Nude

    Color

    Puts color back into the cheeks after an even base.

    Fluffy Velvet Cushion Blush

    See the cushion blush

Base makeup, and only that

We make base makeup, and only that. Our range covers the part of a routine that decides how everything else looks: a primer underneath, a foundation to even the tone, a concealer for what is left, a powder to set it and a blush to bring the color back. We make no mascara and no lipstick. We would rather get your skin right.

The name sits beside our slogan, The Right Fit. At TFIT, fit means shade first. A foundation that is half a tone off shows at the jaw by noon, however good the formula. So both TFIT foundations come in 30 shades, sorted by depth and by undertone, and the code on each tube tells you both at a glance. N02 is neutral, second step of depth. W06 is warm and deep.

Smears of TFIT Sleek Fit Cover Foundation from ivory to deep brown
TFIT 3 Color Concealer Palette in 01 Neutral

TFIT 3 Color Concealer Palette

01 Neutral · 15 g · $15.99

Get Your Shade on Amazon

The order is placed with our retail partner.

Fit also means finish. Radiance Fit Serum Foundation is the dewy one, with medium cover that you can build. Sleek Fit Cover Foundation is its opposite number: soft matte and full cover. Same shade names, same codes, two different faces. If you know your shade in one, you know it in the other.

Coverage and finish, line by line

  • 3 Color Concealer Palette
    CoverageFullsheer → full
    FinishNaturalmatte → dewy
  • Radiance Fit Serum Foundation
    CoverageMediumsheer → full
    FinishRadiantmatte → dewy
  • Sleek Fit Cover Foundation
    CoverageFullsheer → full
    FinishSoft mattematte → dewy
  • Idol Cover Concealer
    CoverageFullsheer → full
    FinishNaturalmatte → dewy
  • Translucent Set Finishing Powder
    CoverageLightsheer → full
    FinishMattematte → dewy
  • Fluffy Velvet Cushion Blush
    CoverageBuildablesheer → full
    FinishNaturalmatte → dewy

Cool, neutral or warm: read the letter

Every TFIT foundation shade starts with a letter. The letter is the undertone, the number is the depth.

Open the shade finder
  • C

    Cool

    Skin that leans pink or rosy. Silver jewellery tends to flatter it, and wrist veins look blue.

    8 in Radiance Fit, 8 in Sleek Fit

    Cool shades
  • N

    Neutral

    Skin with no strong lean either way. Both silver and gold sit well on it.

    12 in Radiance Fit, 12 in Sleek Fit

    Neutral shades
  • W

    Warm

    Skin that leans yellow or golden. Gold jewellery tends to flatter it, and wrist veins look green.

    10 in Radiance Fit, 10 in Sleek Fit

    Warm shades

What buyers say about TFIT

All buyer reviews
  • 5 out of 5

    Excellent for dark circles and tear troughs

    This is the best concealer for concealing my dark circles and tear troughs. I am cool toned and use the "03 cool" palette. I put the pink beige (the salmon/pink color) on the dark circles, then the ivory beige (the lightest shade) precisely cover the dark tear trough shadows. The natural beige (middle shade) can be used for any other areas on the face. This concealer goes on lightly and does not settle into fine lines. I have tried many concealers but none are as effective as this one for my eye area! Highly recommended!

    Shiny Wings, United States, August 2, 2026 · verified purchase · 03 Cool
    About TFIT 3 Color Concealer Palette
  • 5 out of 5

    The difference is honestly surprising.

    I never used to pay much attention to primer in my makeup routine, but ever since I started using this, I’ve felt much more confident about how I look after doing my makeup, and I’ve even started getting compliments from other people. I highly recommend it because it prevents makeup from wearing off, keeps my skin matte all day, and makes my skin look much smoother.

    SR, United States, May 11, 2026 · verified purchase · Delicate Silk Veil
    About TFIT Art Primer
  • 5 out of 5

    Natural Glow

    For those who are looking for natural glow almost no make up feeling, I would recommend you to try this foundation. I tried N01/N1.5/C1.5, and I think N1.5 fits me the best. I also tried to pair with both TFIT pink and blue primer. As a 50yr old mature skin, I personally prefer pair with blue primer and settle with some light powder around the nose. For the past decades I’ve been using high end brands, but this TFIT foundation delivers better results for me.

    Lingyi, United Kingdom, May 18, 2026 · verified purchase · N01 Linen
    About TFIT Radiance Fit Serum Foundation
  • 4 out of 5

    Good to have but not the best

    Not as good as all other people said. Coverage is good but I have dry skin. Sometimes finishing look could be cakey if it’s not moisturized enough

    JLi, United States, September 5, 2026 · verified purchase · 01 Neutral
    About TFIT 3 Color Concealer Palette
  • 3 out of 5

    Doesn’t last

    This product initially seems to blur/veil your skin, but not a lasting look and concealer/foundation doesn’t last using after the primer is applied. This product is not recommended unfortunately.

    Karen K., United States, May 9, 2026 · verified purchase · Delicate Silk Veil
    About TFIT Art Primer
  • 5 out of 5

    Smooth Finish That Lasts

    This powder has become a staple in my routine, especially on days when I need my makeup to stay put without constant touch-ups. It goes on so lightly that it doesn’t feel like I’m adding anything extra, but the difference it makes is noticeable—my skin looks more even, and there’s a soft matte finish that holds up even when things get a bit warm or humid. I’ve used it both over foundation and on bare skin, and it blends in seamlessly either way without clinging to dry patches or settling into fine lines. The built-in puff makes it easy to apply just the right amount, and I like that it doesn’t leave a chalky cast or feel heavy. It has a silky texture that makes my skin feel smoother to the touch, and it helps tone down shine without making everything look flat. Whether I’m going for a full face or just a quick freshen-up, this has been a reliable final step that keeps everything looking polished.

    Reviewer, United States, June 13, 2025 · 2.1 Medium Beige
    About TFIT Translucent Set Finishing Powder

TFIT on the record

Four dates from the trademark register.

About TFIT
  1. 2019

    We register TFIT as a trademark in the Republic of Korea on August 26.

    Source: USPTO record 97442607, foreign registration field, read 9 October 2026
  2. 2022

    We file to register TFIT in the United States on June 3.

    Source: USPTO, application serial 97442607, read 9 October 2026
  3. 2023

    January 30 is the first day of TFIT retail in the United States on record.

    Source: USPTO, application serial 99945615, read 9 October 2026
  4. 2024

    The U.S. trademark office registers TFIT on May 28 as Reg. No. 7395012.

    Source: USPTO, registration 7395012, read 9 October 2026

TFIT in brief

TFIT is a brand of Korean base makeup, sold on Amazon, known for its 3 Color Concealer Palette.

U.S. trademark
Reg. No. 7395012, registered May 28, 2024
The mark
TFIT, in stylized lettersone word, no hyphen; on the packs it is set in lower case
Registered at home
Republic of Korea, August 26, 2019the Korean registration the U.S. filing rests on
Selling in the U.S. since
January 30, 2023first-use date given in our U.S. retail services filing
Where it is sold
Amazon, through the TFIT brand store
Lines
3 Color Concealer Palette, Radiance Fit Serum Foundation, Sleek Fit Cover Foundation, Idol Cover Concealer, Art Primer, Translucent Set Finishing Powder and Fluffy Velvet Cushion Blush
Best-known product
3 Color Concealer Palette, 7 shades

The full brand facts

The palette that started it

Most people meet TFIT through one product, the 3 Color Concealer Palette. It is a small round compact with three cream concealers in it. One pan is close to your skin tone, one is lighter and one is deeper or tinted, and the point is to mix them. Skin is not one color from forehead to chin, and a single concealer shade rarely matches all of it.

The cream is firm in the pan. Rub it with a fingertip and it softens, then pat it where you need cover: under the eyes, around the nose, on a blemish, or along the cheekbone as contour. There are seven palettes, from 00 Light to 05 Deep, plus B01 Corrector for color correcting.

Buyers rate the palette more than anything else in the TFIT lineup, and they do not all agree. Some call the cream dry on dry skin. Their advice is ours too: prep the skin first, and warm the cream before it goes on.

The applicator tip of the TFIT Idol Cover Concealer with a drop of concealer

Made in Korea, sold here

The TFIT range comes from Korea. We registered the trademark at home in 2019 and in the United States in 2024, and every product in the range comes from the Republic of Korea.

In the United States you buy the whole range through the TFIT brand store at our retail partner. The order, the payment, the delivery and any return take place there. Each foundation shade carries a code that gives its depth and its undertone, so N02 in one line is N02 in the other.

None of the TFIT essentials carries SPF, so sunscreen still goes on first. The finishing powder contains fragrance. Hydrate Vanish contains milk protein. Better to know that before the pack arrives than after.

Every TFIT shade is sold through the brand store at our retail partner.

Shop TFIT on Amazon

Orders are placed with our retail partner.

Quick answers

What is TFIT?

TFIT is a Korean base makeup brand with 7 products that prime, even out, conceal, set and add color. The best known is the 3 Color Concealer Palette, rated by 2,937 buyers.

How many shades do TFIT foundations come in?

Both TFIT foundations come in 30 shades. They are sorted into light, medium and deep, and each code starts with C, N or W for a cool, neutral or warm undertone.

Where can I buy TFIT makeup in the United States?

You buy the whole TFIT lineup, 7 products, through the brand store at our retail partner, from $15.90. Each shade is ordered on its own, so the tube that arrives is the one you chose.

More answers

TFIT Radiance Fit Serum Foundation in W04 Buff

TFIT Radiance Fit Serum Foundation

W04 Buff · 30 g · $17.99

Get Your Shade on Amazon

The order is placed with our retail partner.